BUILD YOUR PERSONAL BRAND ON LINKEDIN.
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Utlilise the power of LinkedIn to grow your business and personal brand. Grow clients, revenue and unlock new career opportunities.
For founders, freelancers and growth seekers.
WITH THE RIGHT TRAINING,
YOU CAN GROW YOUR LINKEDIN COMMUNITY WITH EASE.
With a step-by-step guide that helps you define your content themes, network without the ick and the secrets to scale your LinkedIn community.Â
Seize the opportunities this platform brings with guidance from someone who has scaled from zero to tens of thousands of followers.
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THE MODULES
Module 1: An Introduction
- Optimising your profile
- LinkedIn etiquette
- Mistakes to avoid
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Module 2: Defining your personal brand
- Positioning yourself
- Setting goals
- Your core values
- Translating your values online
- Becoming a thought leader
Module 3: Developing Content Pillars
- Content 101
- Your content pillars
- What to do when you're stuck
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Module 4: Creating content
- 4 steps to creating content
- The art of the hook
- Copywriting 101
- LinkedIn SEO + The algorithm
- Content Waterfalls
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Module 5: Networking (without the ick)
- Finding the right community
- Doing outbound lead generation
- Building a database
- Leveraging LinkedIn Groups
- How to sell on LinkedIn
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Module 6: The Growth Playbook
- Tips, tricks and hacksÂ
INTRODUCING
IN THE KNOW
A LinkedIn Growth and Personal Branding Course to help you achieve new levels of professional development, define your own career and build your brand online.
DON'T WAIT FOR OPPORTUNITY TO KNOCK
There is an entire market of people looking for your skills, you simply need to connect with them. I made this course to help you find them.
You’ll learn how to:
- Build a community
- Network effectively
- Market to your audience
- Create content that converts
You'll have all the knowledge you need to scale from zero to tens of thousands of followers.
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FOR FOUNDERS
If you’re a founder, having your brand in the right place at the right time is crucial to your success.
From connecting with potential clients to building relationships with other founders and attracting top talent, the power of this platform is endless for your personal brand and your business.
FOR FREELANCERS
The hardest part about freelancing and building a Portfolio career is finding a consistent stream of clients and projects.
Use LinkedIn to attract the clients and opportunities you want and remove the stress of worrying where your next pay check is coming from.
FOR JOB SEEKERS
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Learn how to get top recruiters and great brands to notice you through developing your personal brand on LinkedIn, even if you’re at a coordinator level. Market yourself as an expert and get the job of your dreams.
No more spamming inboxes.
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FOR GROWTH SEEKERS
The overachiever, I see you.
Using LinkedIn to grow your personal brand is like turning on a magic tap; you may want to secure speaking engagements, advisory roles, consulting gigs, or simply build your profile - join the conversation and watch what happens.
HEY, I'M JESS.
Co-founder of skincare brand frank body and creative agency, Willow & Blake. I've built over $2billion worth of brands and have achieved things I could only dream about by harnessing the power of LinkedIn.
That's me on stage below at one of the many speaking gigs I do for companies like Forbes and Amazon, thanks to building my personal brand on LinkedIn.
I've provided strategic advice to countless founders and businesses. Whenever I talk to them about utilising LinkedIn to help grow their personal brands or client base, the feedback I always hear is this:
"I don't know how."
LinkedIn is the biggest community of professionals online and it holds the power to change your business or career like it did for me. I built this Masterclass to help founders, freelancers, executives and growth seekers who see the potential in the platform but don't know where to start.Â
Once I gave LinkedIn a try (and got over my fear of being self promotional) I quickly realised how powerful the platform was at connecting me with like minded people and potential clients. It was clear that it could help me achieve both my business goals and personal aspirations outside of the companies I had already founded. I'm addicted and I know you will be, too.
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SIGN UP NOW
This comprehensive LinkedIn Masterclass will help you elevate your personal brand, thought leadership and career opportunities.
